Hey! It’s your girl, ChatterBox Christie, once again attending the awesome Blogalicious Conference in Atlanta. I’m excited to be a part of the “Live Blogging” team bringing you the highlights from the keynote, general, and breakout conference sessions.
The second general session on our first day was all about Growing and Managing an Active Social Media Community. We had an amazing panel of women sharing their tips and personal stories about managing their professional and personal brands…
- Allison Peters, a social media strategist that manages the online presence of many celebrities including Kerry Washington of Scandal.
- Ericka Sanchez, creator and recipe developer for the latino food blog, Nibbles and Feasts.
- Our moderator, Lauren Wesley Wilson, Founder and Chief Networking Officer of ColorComm, the only membership organization for executive women of color in communications.
The panel started with what a typical day for a social media community manager is like. For Allison, her day starts with check client social sites, news, and blogs that mention her clients. Her schedule needs to be fluid when managing a celebrity’s online presence because you never know what will happen, what news will break, or what the celebrity will be asked to participate in last minute.
Ericka’s schedule is a bit different. Her community management is more on a weekly basis rather than daily. Her daily activities are more involved with content management and marketing for her brands and partners.
When asked what is their strongest or favorite social media platform, Ericka’s choice is Facebook as it encompasses the majority of her audience. Her second favorite is Pinterest. Since her blog is all about food, Pinterest is a logical choice to post recipes and photos.
Twitter is the platform of choice for Allison and her client, Kerry Washington. Pinterest is also a favorite because of because of the popularity of Olivia Pope’s wardrobe. Allison’s goal is to be the first who tweet about what Kerry is doing or wearing before anyone else does.
How do these remarkable women grow their communities? For Ericka, Facebook ad work really well for her efforts to grow her community. It also helps when she is working with brands and uses their content and promotions to attract readers and members.
Allison believes that engagement is the key to using Twitter to grow and online community. You have to talk… have conversations with your followers. Not just post. People want to feel connected to you.
Both believe that it’s also important to make face-to-face connections with your digital audience when you have the opportunity to do so.
What is the best social media platform when you’re trying to launch a new brand?
If it’s a brand, Ericka says Facebook is best for the content, photos, ads, etc. If it’s a personality, Twitter is best for the engagement.
Allison disagrees that Facebook is good for brands due to difficulties with new algorithm. She believes Twitter is better. However it depends on what your brand is and what you do. Instagram or Pinterest may be your best solution. Audience are different in all platforms. It’s hard to be everywhere and manage it well. Pick the two that serve you best.
A difficult question for many of us in this blogging and social media game is how do you manage your personal brand while managing your professional communities?
Ericka likes to use Instagram to build her own personal brand. Work for both her professional and her personal brand takes lots of planning. She plans out for each brand a year in advance based on seasons, trips, and corporate promotions.
Allison admits that she’s much more diligent with client brands than her own. Like many of us, she just doesn’t always have the time to manage personal brand. She agrees she should follow her own proven methods that she uses on her clients.
How do these community managing powerhouses stay current on the latest trends?
Mostly by checking sites like social media today and maskable for general stuff but checking sites/blogs in your niche to stay on top of those trends as well. Allison adds that it is a good idea to create google alerts with key words to catch the trends and content that you may not readily search for. Another great and final tip was to create relationships with people who do what you do… get into a community of professionals in your industry/niche.