Email marketing is a tool that will take your profits from nonexistent to consistent! Experts across the internet sing the praises of their “lists” and cyber-side-eye anyone who doesn’t have one of their own. The truth is, most people forgo creating an email list because they have no clue what to do with them. If you’re one of those people, chances are you’ve wondered:
What will I use this list for?
What should I include in my emails?
How often should I send them?
How can I get subscribers?
Should I sell something? If so, what?
Will they be interested in more content from me?
Sound familiar? We’ve all been there at some point.
In this post about mastering email marketing, Monique Malcolm of Keep Chasing the Stars shares 10 things you can do right now to improve your current list or your chances of growing one. Monique’s tips are essential to your success in email marketing. Here are 3 of our favorites from her list that you can develop within 20 minutes! (Do it now.)
Create an opt-in incentive
Write an awesome welcome email
Send a survey
When delving into email marketing, consider ways to engage your readers further, enhance their experience, and provide them with content they want. Don’t regurgitate what’s on your blog — they’ve seen that already. Instead, take a page from the creators of your favorite newsletter and curtail that awesomeness for your audience. Build on their existing trust by being attentive, supportive and asking them what they need from you. Do what works. Then find a creative way to turn that into a product or service that will turn your readers into buyers. You got this!
Read 10 ways to get better at email marketing. What step will you commit to today?