Last night’s BET Awards were a slam dunk in some ways and not so much in others. While we loved Bruno Mars’ opening performance, we didn’t have the opportunity to enjoy SZA’s. Despite their technical issues, BET put on a great awards ceremony. With a love “for the culture” (and entrepreneurship) in our hearts, we’re sharing a few lessons we learned from the media mogul.
9 things we learned about entrepreneurship from the 2017 BET Awards
Be ready at all times
The sound issues at the awards ceremony were undeniable. Performances and skits were cut short, leaving the internet wanting more or at least an explanation about what happened. While there should always be room for human error in most situations, others are just unforgiving. Pro-tip: If you have a big event coming up, do a few extra run-throughs or rehearsals to ensure that everything has the space to run smoothly.
Know your audience
BET seems to have a general format on how the awards shows are run. We notice every year they make subtle changes to reflect the times and members of the audience. This shows that just because you’ve been doing one thing a certain way doesn’t mean there’s no room for growth or change. Doing so keeps your audience excited and wanting to come back for more.
Connect with the right people
This might be easier said than done but that doesn’t make it less true. Once you know who your audience is you need to find the right players to stimulate them in a way that’s beneficial to everyone. Ask yourself, “Will this host or business move be right for what I’m trying to achieve?” If the answer is a loud no, reconsider.
Listen to your audience
They’re there for a reason. Instead of guessing what they want or need, ask them directly or listen when they’re giving explicit feedback. Twitter went in with likes and dislikes over the BET Awards, from the host to performances to sound issues to acceptance speeches to them going past their time. While you can’t appease everyone it’s important to hear what the majority is saying and at least try.
Be in control (of social media)
Social media should be properly updated before, during, and after a public major event. Your social media accounts should have great photos of key players (celebrities, artists, sponsors, etc.) with their correct handles and hashtags. Please don’t neglect this step.
Hire a great staff
A great staff will help properly execute the mentionables above. That is all.
BET does a great job at infusing their audience with seasoned and brand new artists. It gives creators of nostalgia a place to feel honored and celebrated while giving the new kids a platform to make a name for themselves. This, we notice, is one way BET stays relevant and on top when it comes to cultural events and ceremonies. Pro-tip: Find a way to create a space for everyone in the family like the BET Awards (and New Edition) does every year.
We can’t confirm this but Nicki Minaj probably didn’t attend this year’s BET Awards because of ShETHER Gate. (Yes, we know she’s recently spent time in Prague, but the trip is super convenient, wouldn’t you say?) The Jamaica Queens rapper has consecutively won in the best Best Female Rapper category. To many, it has felt like she’s been given the award a few times instead of actually earning it. This year, Remy Ma beamed as she won the award, putting any alleged alliance BET and Nicki Minaj has to rest. We found this to be risky and a great way to create buzz for social media.
No matter how many things went wrong, one thing for sure is that we had fun watching the show. And hopefully, the staff at BET had fun producing the event. It was a joy to follow along with fans on Twitter and watch reactions in real time. Make it fun, keep it light, and enjoy yourselves in all you do.
What did you most enjoy about the BET Awards? Did you learn any entrepreneurial lessons from the show?
Ariel Williams is the digital content manager and part-time social media support at Blogalicious.com. She also runs SlayCulture.com. Send your pitches and questions to email@example.com.