Jay-Z’s 13th studio album 4:44 took the world by storm. The mogul rapper gets more personal than he’s ever been by sharing intimate details about his marriage, fatherhood, and lifestyle as a budding billionaire. At 47, Jay-Z finally understands what’s important in life and filled us in via Tidal. Social media has been ablaze since 4:44‘s release and the hype is steadily growing. That’s what makes Jay-Z and 4:44 – individually and packaged – so special.
While listening to fan favorites like ‘Family Feud’, ‘Kill Jay-Z’, and title track ‘4:44’, Jay-Z’s legend can’t be ignored. Here are 9 things 4:44 taught us about being a boss!
Timing is everything.
The Carters have quite literally reached billionaire status due to impeccable timing. The duo is strategically calculated in everything they do from when, where, and how their music is released. Fans have learned the hard way that no matter how badly they crave something from Jay-Z or Beyonce, the couple will release it when they’re ready to. This might drive die hard Hov lovers and the Bey Hive insane, but from a business standpoint, it’s brilliant.
Creative control matters.
You don’t have anything if you don’t have creative control. With Tidal, Jay-Z has the power to exclusively release music (or any other creative content) whenever he feels like it. He owns it and competitors have to wait like everyone else to get their hands on it. Not only does he own and control the content, but the same goes for the actual platform it’s being released on.
Own your platform.
This is goals! If you started on Blogger back in the day and have now advanced to a private server, ownership is the name of your game! Our favorite entrepreneurs have reminded us time and time again that real change happens in your business when you own and control whatever it is you’re selling. Jay-Z is a perfect example of what this means!
His entire track ‘The Story of O.J.’ is an ode to ownership and saving money, but here are a few lines to remember:
Resolve personal issues at home.
Have you ever been turned off after following a fellow blogger, influencer, or entrepreneur’s personal profile? If you’ve found their interactions to be offputting, would you agree that it decreased your chances of further investing in their brand? This is a complicated dance and the wrong move can permanently glue you down.
Social media makes it easy for us to share everything happening in our personal lives. Abundant sharing can be therapeutic for us and inspirational to others but it’s not always good for business. Beyonce literally went through hell behind closed doors
thanks to Jay-Z. The Queen didn’t post any sob stories on social media. Instead, she released what’s arguably her greatest work to date, Lemonade, after healing in private. In response, a now humbled and gracious Jay-Z put out 4:44.
We’re certain that if the Carters had confirmed or acknowledged any rumors prior to dropping those musical gems, their marriage, business, and likability would have further suffered. Get through some things in private and control it’s release once it’s over.
Be honest about your life.
Resolving your issues away from social media doesn’t mean that you can’t share them. The key is simply doing it when you’re ready or perhaps when it can benefit you most. Don’t be ashamed if your story isn’t perfect. Keep living and learning and share it with the world on your terms.
Do your homework.
Chills went down our spines as Nina Simone’s rich voice coursed through two of 4:44‘s tracks. Hov paid homage to Lauryn Hill and other cultural icons that enhanced the listening experience. These subtle additions transformed good songs into greatness. It shows that even a lyrical and business genius like Jay-Z takes the time to study, diligently research, and show love to those before him. If he can do it, we all can.
Take time to prepare.
It’s cool that Jigga has the power to launch masterpieces at his leisure, right? What’s even cooler is that he doesn’t take any of that lightly. It’s clear that he (and his wife) prepares for every release like a boss. We could be wrong, but their format of choice seems to be:
1. Silently produce something greater than the last release.
2. Drop it – sometimes without warning – and watch fans and the media go crazy.
3. Make sure the release (music and video) is exclusive to Tidal; non-members can purchase it later!
4. Post tour dates without warning, sending fans and media into another massive frenzy.
We missed a few steps but the resounding lesson in this is to prepare.
Here’s a short list of what Tidal members received during this time:
1. First dibs on Hov’s 13th studio album.
2. First picks on concert tickets for the 4:44 tour. Non-members can purchase on Friday, July 14th, at 10:00 AM via Ticket Master.
3. Footnotes for 4:44, an exclusive video featuring interviews with famous men of color like Will Smith, Mahershala Ali, Chris Rock, and Lil Rel. Members can also enjoy Footnotes for the Story of O.J. and an animated short.
The fourth gift would be bragging rights!
Non-members of Tidal have the option of buying in or waiting until the stars align for exclusive content to
leak become available elsewhere. Check out four 44 second clips and track samples here.
Give your all.
…because in order to achieve a fraction of this kind of greatness, you’ve got to give it all you have.
What did you learn from 4:44?
Ariel Williams is the digital content manager and part-time social media support at Blogalicious.com. She also runs SlayCulture.com. Send your pitches and questions to firstname.lastname@example.org.