CONTACTS:
Stacey Ferguson, CEO
Blogalicious
Stacey@beblogalicious.com
Nadia Jones, CEO/Owner
The Network Niche Influencer Agency
nadia@thenetworkniche.com
The bLink Marketing Network & The Network Niche Influencer Agency Announce
Strategic Relationship
The relationship will continue to give marketers implementing diverse blogger outreach campaigns the storytellers they want, managed by a team that understands diverse consumer audiences and how to reach them.
SILVER SPRING, MD (March 15, 2018) – The Blogalicious community and conferences have been bringing together thousands of diverse social media influencers, thought leaders, and entrepreneurs with global brands since 2009. Today, The bLink Marketing Network, the influencer marketing campaign arm of Blogalicious, and The Network Niche Influencer Agency, announced that the two networks have joined forces. The relationship will continue to give agencies and marketers implementing blogger outreach campaigns with a diverse or multicultural focus, the storytellers they want, managed by a team that understands diverse audiences and how to reach them.
Multicultural consumers are the most dynamic and fastest growing segment of the U.S. consumer economy with consumer spending in the U.S. at $3.4 trillion. “We sometimes see marketers implementing campaigns across two or three different agencies in order to reach diverse audiences,” says Nadia Jones, CEO of The Network Niche. “Our team personally reflects and understands the cultural nuances that are key to successfully managing diversity campaigns.”
Moving forward, The Network Niche will manage all new bLink Marketing Network campaigns. Brands looking to connect with online influencers for campaigns can reach The Network Niche directly by contacting: nadia@thenetworkniche.com.
Blogalicious will continue building community and hosting experiential marketing events for influencers and brands, including The ME Experience, a multi-city tour with intimate and immersive workshop intensives for media and entrepreneurs, in 2018. For details, contact: info@beblogalicious.com.
About Blogalicious
Blogalicious is a multicultural media brand that creates community and experiential events to elevate multicultural women influencers and entrepreneurs. Since 2009, Blogalicious has hosted its annual Blogalicious Weekend conference, bringing together thousands of diverse social media influencers, thought leaders, and entrepreneurs while creating high-touch marketing experiences for brands such as Dove, Coca-Cola, Kia Motors and Wells Fargo. To learn more visit: http://beblogalicious.com.
About The Network Niche
The Network Niche is a blogger network and influencer marketing agency developing and managing influencer marketing campaigns with global brands. In addition to general market and total market campaigns with clients like HoneyBaked Ham, The Home Depot, and HBO, The Network Niche has also executed culturally relevant campaigns for brands such as My Black is Beautiful, Sears Latino, HBO Latino, 100 Black Men of America, Lexus, and more. To learn more visit: http://thenetworkniche.com.
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