What’s Next. This post is the last in a series of 3. Read Navigating the Pay Gap for Multicultural Influencers: Part 1, for background on the gender, influencer and color pay gap, and Part 2, for context on multicultural campaigns in marketing strategy, first. SO NOW WHAT? Looking ahead, and observing brands and agencies that are leading the way, we should … [Read more...] about NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS: PART 3
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NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS (PART 1 OF A 3 PART SERIES)
The Numbers. While the influencer marketing space may be predominantly female, there is still a wage gap present: the gap between White influencers and influencers of color. It’s no secret that women’s median earnings are lower than men’s in nearly all occupations. We all have heard stories or have had first-hand experiences highlighting this troubling fact. As the dialogue … [Read more...] about NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS (PART 1 OF A 3 PART SERIES)
Blog Tip: Learn Email Marketing
Email marketing is a tool that will take your profits from nonexistent to consistent! Experts across the internet sing the praises of their "lists" and cyber-side-eye anyone who doesn't have one of their own. The truth is, most people forgo creating an email list because they have no clue what to do with them. If you're one of those people, chances are you've wondered: What … [Read more...] about Blog Tip: Learn Email Marketing
New Year, New Campaigns :: Our New Marketing Platform: TapInfluence
2014 was a great year for Blogalicious. We kicked off our partnership with TapInfluence, who generously sponsored our bLink Bar at the conference. A formal announcement was made yesterday on CNBC.com! You can read the press release here. TapInfluence is a genius influencer marketing platform that is more than just another network: they exist as a content marketing platform … [Read more...] about New Year, New Campaigns :: Our New Marketing Platform: TapInfluence