The Numbers. While the influencer marketing space may be predominantly female, there is still a wage gap present: the gap between White influencers and influencers of color. It’s no secret that women’s median earnings are lower than men’s in nearly all occupations. We all have heard stories or have had first-hand experiences highlighting this troubling fact. As the dialogue … [Read more...] about NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS (PART 1 OF A 3 PART SERIES)
marketing to women of color
Marketing to women of color
At the Town Hall Discussion "Marketing to Women of Color - The Real Deal" our spectacular and gracious moderator, Cheryl Mayberry McKissack, shared some mind-blowing statistics with us about the spending power of women of color. Funny thing is that we all had an inclination about this information already, but actually hearing it in the aggregate was powerful and truly showed … [Read more...] about Marketing to women of color
Should Marketers Reach Out to Women or Minorities Using Social Media?
The simple answer is yes. If you are reading this, you probably already know that social media is the new way to market or advertise a product or brand. It’s also a great way to reach a target consumer, like women or minorities. Since planning Blogalicious, I’ve come across many statistics that continuously prove this point- that women and the minority consumer are powerful … [Read more...] about Should Marketers Reach Out to Women or Minorities Using Social Media?
Blogalicious 2009 welcomes Success Rice and Mashable as event sponsors!We'd like to thank them for being among the first brands to recognize the value of women of color bloggers and the significance of this event. … [Read more...] about Sponsorship News
Marketing to Bloggers of Color: The Hot Topic for 2009?
As women bloggers of color, we know first-hand the importance of brands marketing to our demographic and we also see the disparity between the number and types of invitations we get to company-sponsored blogging retreats. Of course, some companies, like Disney, do "get it" and have been leading the pack in terms of recognizing that their brand cannot afford to exclude … [Read more...] about Marketing to Bloggers of Color: The Hot Topic for 2009?