One thing that I love is entrepreneurship — the newness of ideas, relationships, and goals achieved. Contrary to popular belief, the truth is that this lifestyle isn’t always glamorous. In it lies feelings of fear and isolation and, in those moments, it’s important to have realistic and like-minded people to pull you in. Enter the new book from Miss Jessie’s CEO Miko Branch titled Miss Jessie’s: Creating a Successful Business from Scratch — Naturally. This book single-handedly intertwines those tough (and not-so-tough) entrepreneurial moments with inspiration and a Can Do attitude. It also has the perfect dose of humor and personality in it! I am honored to be among top influencers who were called to be apart of the Miss Jessie’s book blog tour. When I learned that the #IAmMissJessies campaign was to not only promote this book, but to stand with Miko Branch while celebrating the life of her sister and business partner, Titi Branch, I couldn’t agree quick enough. For any woman thinking about starting her own business — no matter her industry of choice — I’d recommend ordering this book as a reference. The Miss Jessie’s brand started in the sisters’ shared Brooklyn brownstone and transformed into a multi-million dollar empire, with products in Target and CVS.
Miko speaks from the aspect of being a steadfast mompreneur, with an emphasis on being a mother first. There’s also lengthy insight on having a successful partnership that turns into an even more successful empire! Our goal with this year’s Blogalicious conference is to give you guys the tools to build your own empires – just take a look at the Blogger Tour graphic above – each of these women are building empires worthy of their own books; I’m honored to be invited to be amongst them. Miss Jessie’s: Creating a Successful Business from Scratch — Naturally will be available everywhere today. Reading this book (and our new Solopreneur Spotlight series) is a great way to kick off your second quarter of 2015. You’ll smile, take notes, and feel inspired to take your product, idea, or business to the next level. Why? Because if the Branch sisters have shown us nothing else, they’ve shown us that with hard work and consistency, and a positive spirit, you can do anything.
Miss Jessie’s – Creating a Successful Business from Scratch – Naturally is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie’s — the company that revolutionized the hair care industry. Miko recalls that when she and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie’s, Miko reveals how she and Titi applied those lessons to create a successful business from scratch. A family memoir with a wealth of practical business advice and handy hair tips, told in Miko’s funny and relatable voice, Miss Jessie’s chronicles Miko’s remarkable story from her childhood learning independence as a latchkey kid in Jamaica, Queens, to co-founding her remarkable company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. Miko speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self esteem of natural and curly haired women. Miss Jessie’s provides an honest look into the life and life lessons of the woman behind the brand. Miss Jessie’s offers invaluable instruction that can be applied to any business, and is equal parts charming and enlightening, chock full of entertaining stories and a personal collection of Miko’s family photos. At its core, Miss Jessie’s confirms that with effort the American Dream is possible.
Enter the Miss Jessie’s Giveaway
Thank you, Miko Branch for including me in your Miss Jessie’s book tour! In honor of this celebration and forge in sisterhood, I want to share this book and Miss Jessie’s products with one of you with a giveaway.
Here’s how to enter the Miss Jessie’s book giveaway in the #IAmMissJessies campaign:
Please leave us a comment underneath this post, sharing one thing about the Miss Jessie’s brand that has inspired you in your empire-building endeavors.
Then enter your name and URL into the Simply Linked entry form.
One lucky winner will be chosen! DEADLINE TO ENTER IS 11:59 PST ON FRIDAY, APRIL 24, 2015.
*Disclosure: I was provided with a free, advanced copy of this book as well as Miss Jessie’s product for review. All opinions are my own. xo, Stacey