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On Dove: Expect More, Expect Better

This past weekend had us in a collective state of WTF? We were shocked, angry and hurt. Here’s why: over the last several years, we’ve seen the Dove brand working diligently to break barriers when it comes to redefining standards of beauty. We were excited about how they were celebrating women of all shapes, sizes, and colors and being forceful and forthright about representing all of us in the media.

We paid special attention to how Dove supported our blogging communities – whether with We All Grow Latina or Mom 2.0 or Blogalicious and more, the Dove partnerships have been thoughtful and genuine and those qualities have shone through. When we work with them, we always feel that they are coming from a place of respect and collaboration, and that has made them a trusted partner over the years.

So when we heard about the 3-second GIF that appeared on Facebook, we definitely felt like we were hit with a ton of bricks. It just so happened that the news broke while we were wrapping our 9th annual conference. That meant we were all in a room together! The feeling of disappointment and confusion was palpable – I said to the group of women bloggers of color that I was standing with: “I’m going to get to the bottom of this.”

Before I had a chance to reach out to Dove, I was pleasantly surprised to find that they had already reached out to me. This made a lot of sense; this is the Dove that I know and respect. We hopped on the phone yesterday morning – their entire team with Pamela King and me. And, the first words out of their mouths were: “We are deeply, deeply sorry.” There were no excuses or corporate ‘splaining – just a promise that an action plan was being developed to ensure that something so offensive would not happen again. The Dove team that has worked on several influencer campaigns and conference sponsorship activations with the Blogalicious community are all women of color – and they were clearly upset and offended by the ad. They assured us that the entire brand accepts full responsibility for the offense and that management at the highest level is involved to make things right.


On Sunday, during our closing Fireside Chat at the conference, Amber Wright asked me how leading with my heart has shaped how I do business. In this case, it’s made me consider the fullness of the issue for all parties involved. As my husband always reminds me: “Taller trees experience stronger winds.” Because Dove has made the conscious decision to be a warrior in the fight for positive and diverse representation in retail and the media, they are treading in waters that can be very dangerous if not handled with the utmost care. They also have pushed us to expect more from them. To expect betterThis is a good thing. If this incident causes them to tighten up their internal processes, globally, hopefully, that standard that will become the norm across all major brands.

As we wait for the specifics of their action plan, let’s continue to expect more and expect better. To use our voices and our platforms to call foul when we see it, and to speak our truths. While we have a ball connecting and collaborating and lifting each other up in-person and online, let’s never forget that our Blogalicious Mission is 3-fold.

Serving as “a think tank and mouthpiece for causes, policies, and issues affecting the multicultural digital space,” means that Blogalicious will continue to seek out answers from and forge partnerships with the people that are making a difference. It may get a little messy at times, but that’s what it means to be on the front lines.

Read their updated statement HERE.


— Stacey Ferguson, CEO & Co-Founder of Blogalicious and Founder of Justice Fergie Lifestyle Media

Blogalicious8 Sponsored Blogger Policy 2016

It’s very important to us that the Blogalicious Weekend conferences remain as accessible as possible to the bloggers that want to attend.  For this reason, we make it a priority to keep the registration costs as low as possible, the hotel room rates as reasonable as possible, and to offer important extras – like assisting attendees with finding a roommate and discussing the cheapest ways to travel from airport to hotel.

Still, we recognize that some bloggers may want or need to have their Blogalicious Weekend registration and trip expenses sponsored by a company that they have a working relationship with.  That’s a-ok with us and we are more than happy to know that brands are recognizing our importance as ambassadors for their products and services.  That said, we have to make sure that the Official Blogalicious Weekend Sponsors are not overshadowed by the companies sponsoring individual bloggers (“unofficial sponsors”).  To make sure that everyone is happy and that our Official Sponsors get their due, we have put together these guidelines for bloggers seeking individual sponsorship to Blogalicious8:

Ø     You may not represent yourself as an official representative of Blogalicious in order to secure individual sponsorship to the conference.

Ø     No swag, gifts or materials from unofficial sponsors may be distributed or posted within the conference space, directly or indirectly.

Ø     You may not use the Blogalicious room block to secure a room to host a private event for your sponsor.

Ø     Your sponsorship must not interfere with the Official Conference Agenda.

Ø     If you are working with a company that is interested in becoming an Official Blogalicious Weekend Sponsor, please have them contact us at: We’d love to have them!

Questions? Email us at:

I Stand #WithMalala

“There’s a moment when you have to decide whether to be silent or stand up.” – Malala Yousafzai

Such wise words from such a brave, but youthful spirit.  If you haven’t yet seen the film, “He Named Me Malala” — make that a priority — the payoffs are huge. We had the honor of screening the film at Blogalicious Weekend 2015 last month and had the experience of being moved to tears, laughter and to a place of inspiration and gratitude…all by the powerful story of this young woman and her father.



Eighteen year-old Nobel Peace Prize winner Malala Yousafzai has as her personal mission to “enable girls to complete 12 years of safe, quality education so that they can achieve their potential and be positive change-makers in their families and communities.” Something that so many of us take for granted. As my own 6th grader is coming into her own at school – middle school to be exact! – by making friends, playing the saxophone in the performance band, rolling her eyes at her math homework, and having spent the last 3 days at Outdoor School – it’s impossible to imagine her being denied any and all of those experiences simply because she’s a girl.



And yet.

Malala’s Story

Malala’s father, Ziauddin Yousafzai, ran a school in Swat Valley near her childhood home in Pakistan. His passion for education influenced Malala’s zest for learning and she looked forward to attending school every day, but the opportunity was stripped from her by the Taliban military. In 2009, the military’s hold on Swat intensified, deepening Malala’s fears that her school would be attacked or bombed.

Think about that for a second.

Death threats. Bombs. All to keep girls from learning.  It’s truly inconceivable in a place where we will most likely have a woman presidential candidate very soon.  In her zealousness to see change, Malala began to speak out against the Taliban’s harsh control with the support of her father, who’d seen several of his friends killed for doing the same thing. Despite their fear, they continued to shed light on the Taliban’s acts of terrorism, first through blogging for the BBC Urdu blog and then in a documentary made for The New York Times.



On October 9, 2012, as Malala and her friends were travelling home from school, a masked gunman entered their school bus and asked for Malala by name. She was shot with a single bullet which went through her head, neck and shoulder. Two of her friends were also injured in the attack. Malala miraculously recovered and is destined to help girls like her around the world receive the education they deserve.


A couple of weeks ago, I had the surreal experience of joining in on a phone call with Malala herself to hear first-hand about her passion for education equality for girls and the wisdom that she had to share about what her young life has taught her. She was humble and thoughtful and soft-spoken, but there was no mistaking her strength and conviction for her cause. Truly a memorable experience!


The International Day of the Girl Child

In celebration of International Day of the Girl Child on October 11th, we’re urged to continuously create a world free of discrimination for young women and girls. The UN Women Organization breaks down the horrors of being a girl child worldwide. From the website:

  • Worldwide, more than 700 million women were married as children (below 18 years of age). More than one in three—or some 250 million—were married before 15. And child brides are often unable to effectively negotiate safe sex, leaving them vulnerable to sexually transmitted infections and unwanted pregnancy [1].
  • Every 10 minutes, somewhere in the world, anadolescent girl dies as a result of violence [2].
  • In emergencies, adolescent girls are especially vulnerable to sexual violence, and in some cases, are abducted and exploited for sexual purposes by armed groups [3].
  • Nearly half (44 per cent) of adolescent girls worldwide aged 15 to 19 think a husband or partner is justified in hitting or beating his wife or partner under certain circumstances [4].


What You Can Do

Getting involved and advancing this important cause that impacts all of us is easy.

See the Film.  Find the theatre nearest you that is showing the documentary, HERE.

Talk About the Issue with Your Daughter(s). There is even a downloadable Parent Discussion Guide, written by Elena Sonnino – part of our Blogalicious Family!

Share, Share, Share. Write your own blog post on the issue. Share your thoughts on social media. All of the handles, and hashtags and links you need are right here:


I stand #WithMalala. For my daughters. For your daughters. For all of us.

I Stand #WithMalala  | Be Blogalicious


Schooled by ‘The Intern Queen’ ~ Guest Post by @CaraPaigePR


Cara_Paige_Intern_Queen_Interview-2She started her business with a chunky Dell laptop and $5K. Today, Lauren Berger is CEO of, author of the National Campus Best-Seller, All Work, No Pay and her newest work, Welcome to The Real World, not to mention the go-to expert on all things internships.

Last month I had the chance to sit down with Lauren at her inaugural Intern Queen Party in DC. We talked blogs, the benefit of breaking the rules, how to make it without a mentor, and how a celebrity chef inspired her business.


Cara Paige: So, how did Intern Queen get its start?

Lauren Berger: I had 15 internships when I was in college…which is a little crazy… no one needs 15 internships. I was the ambitious “little-engine-that-could” and no one would help me. So, I got all my internships on my own through breaking all the rules… cold calls and everything else they tell you not to do.

When I graduated college I thought ‘what if there were a resource, person or destination that could help connect students with the opportunity of their dreams?’ Then a light bulb went off and I said fifteen internships… my friends and peers can learn so much from my experiences. Why don’t I call myself the Intern Queen? The goal was to be the Rachel Ray of the ‘internship world’ and to have a more personal website, because I knew that places like CareerBuilder and Monster could be so overwhelming.  That’s how it all started.



CP: Did you have a mentor? 

Not really. A big misconception is that everyone has these mentors and that’s just not true. I reached out to so many people for advice and no one really wanted to help me and I get it… I was just a girl with a laptop. So I felt that I really needed to prove myself then people started turning their heads a little bit and saying “Oh I’d love to talk to you” or  “I’d love to help you.” But I think there’s a difference between the people that say they want to help versus the people that actually help. In my entire career I think there have only been a few people that have helped. I think a lot of times people are waiting for this “knight-in-shining-armor-mentor” that’s gonna turn their lives upside down, and I think you have to turn inwards and kinda be your own mentor.

 Blogalicious Cara Paige Intern Queen Interview

CP: So why is blogging important for you?

On we’re blogging about internship advice so it’s important for us to constantly be giving our audience a wealth of new information. Just when they think they’ve heard everything about their resume, they hear something else from us. We need to keep them motivated that way.

Our new site,, was launched because I [personally] wanted a new challenge and a lot of the users that have been with us since 2009 are graduating and going into that first, second or third job. I wanted to be there to help them. So it’s been a fun challenge for me to launch the new book Welcome to The Real World, helping our audience connect with advice and information about the opportunities of their dreams.

CP: What’s next for Lauren Berger?

We’re taking over the world…  at least that’s on my agenda today (snickers). Just kidding, our goal is always for every student in the world to know about Intern Queen.  We have a lot of work to do still. Slow and steady wins the race and we’ve been in the game about 5 years now, so it’s onward and upward from here. We’re also planning on increasing our career content so that when students graduate they don’t loose Intern Queen and I, Lauren Berger can still be someone that helps them through their career.


Thanks for this insightful interview, Cara! We love hearing about smart online brands like Lauren’s. Have a ‘Getting Schooled’ Moment that you’d like to share on the Blogalicious blog? Let us know!

Getting Hip to QR Codes: a #Blogalicious11 Special Post by BrothaTech

So, you’re headed to Blogalicious Weekend? You’re prepared for a weekend of learning, networking, empowerment, and some fun sprinkled in there somewhere. The networking part is mainly why I attend conferences. To finally meet people in person whom I’ve already connected with via various social networking channels is the highlight of any conference if you ask me. Meeting new people is definitely an added bonus.

One of the main goals behind meeting people is to make a lasting impression. Since I’m a techie, the way I make an impression is using those QR codes that others can scan and unveil all kinds of information about me. When people see the code, it always seems to strike up a conversation. I am still amazed about how many people are not hip to QR codes. So allow me to give you some QR code tips, tools and services that you can use to make your own impression at your next event…hopefully in time for Blogalicious!

Code Generation

QR code is short for “Quick Response code” so the first thing you need is the actual square-looking code that people can scan. You don’t need to be a programmer to generate the code, as there are many ways to get a code for free. The site I use is XZing Project QR Code Generator. From my experience, you can enter the most amount of information (Name, Title, phone, business name, url links, etc.) and the end result is a high-resolution code that you can then put on…whatever media you like.

– is very QR code friendly – Upload your code, add some flare, and the end result is a beautiful and interactive business card.

–       Stickerscan: Add your QR Code stickers to existing business cards (cause you still have a ba-jillion left), folders, your own gadgets, etc.

– You can add your code to business cards, stickers, tshirts, mugs, hats, tshirts, just about anything you can buy from their site, you can add a QR code to it.

Mobile Contact Pages

A cool way to compliment (or completely discard) your business cards is with a mobile contact page. They’re websites that are optimized for viewing on mobile phones. Visitors to your mobile contact page after scanning the QR code that is generated after you populate the site with your info, can click on any of the contact links to call you, send you an email, visit any of your social networking sites, or download your contact information directly into your phone.

–       GetContactInfo: Create multiple profiles and get alerts when anybody scans your QR code and interacts with your page (basic analytics).

–       ScanMe: You can add, update, and edit your contact information on your mobile site, but use the same code – No need to create another code.

QR Code Readers

Finally, you and the people who come across your QR code need a way to scan it.  So here are some of the popular (and free) mobile reader apps for the major smartphone platforms to ensure people are interacting with your codes:

–       iPhone: Red Laser, Optiscan

–       Android: Red Laser, BarCode Scanner

–       BlackBerry: ScanLife, I-Nigma

–       Windows Phone: QR Code Reader

Share Your Code

Your fancy new code isn’t going to share itself. Now it’s up to your get creative and give your new connections something more than just a plain old business card that nine times out of ten is filed away and forgotten about (You know it’s true). You should have time to implement any of the above-mentioned tactics to share your code just in time for Blogalicious, so get started. I will be in attendance this year, so If you see BrothaTech…

Show me your…code!

This is a guest post by Terrance Gaines aka BrothaTech.  Visit him at or on Twitter: @BrothaTech

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