Be Blogalicious Influencer Campaigns Archives - Be Blogalicious

Influencer Campaigns Archive

Get Ready With Geneva Naturals #client
Photo credit: Ria Michelle

Photo credit: Ria Michelle

Do you find yourself changing your skincare routine during the winter months? Do you question whether you’ve spent enough time on self-care by the end of the year? Do you wonder how you can combine the two without sacrificing time for other things that are important? If you answered yes to any of the above questions, our solution to you would be our client Geneva Naturals!

What is Geneva Naturals?

Geneva Naturals creates natural skincare products using only the highest formulation standards and all of our products are 100% made in the USA. The company was created with the belief that self-care shouldn’t be limited to vacations.

We created Geneva Naturals for the woman who never takes a break — whether that be in motherhood, her career, or anything that she endeavors. We became aware that as a consequence of you changing the world, sleepless nights and long days can take a toll on your skin. This could mean a dull complexion, tired eyes, and premature signs of aging.
 
We empathize with this problem deeply. More often than not, we put ourselves second to move our passions in life forward. And while our life’s dedications are what make for the most beautiful moments, we disregard self-care as a form of self-respect.  With the same fire underneath us that we’ve seen in the women that inspire us, we created Geneva Naturals to take you away on an overdue vacation, without having to take any of your time.
Geneva Naturals makes it easy to treat yourself! We love that they’ve taken into account that their customers are already busy with their range of harmless products. New skin care and beauty companies are conveniently at our fingertips, which makes it hard to select the right one for your needs. In a recent campaign, we selected an amazing group of busy bloggers to work with Geneva Naturals who’ve since blogged about their experience.

Bloggers Love Geneva Naturals

Danielle, a 35-year-old stay at home mom of 2 says, “Makeup and fussy routines are not for me. You’ll never see me with a million-step facial routine, or a makeup routine that requires half an hour every morning. I just can’t. I love that Geneva Naturals has an easy routine to follow, but is packed with so many good ingredients that it does a lot for your skin. I need to stay looking young and fresh without it taking too much time.”
Ria Michelle enjoyed herself at the Geneva Naturals blogger’s brunch in Miami. She was impressed with their serums. “I’m really into serums at the moment in my skincare journey. I got super excited to try theirs and immediately rubbed some on my arm to test. Their serum features 20% Vitamin C and Edelweiss. Edelweiss is a special anti-aging plant that grows in the Swiss Alps. The serum helps with firmness and lines and wrinkles. So I’m sold.” Check out her beautiful photos of the event here.
Talk about the right place at the right time! Z had been looking for harmless skincare when the blogger’s brunch rolled into town. Here’s her favorite product so far: “Between traveling often and spending most of my time outside in the heat it’s no secret that my skin has been needing some extra TLC for quite some time. I’ve been using the Advance Vitamin C+E serum along with the Advanced Anti-Aging Moisturizer Cream with SPF and I can’t tell you enough how much I love these products. Just four days after using the new line both in the morning and at night before bed, I noticed that my skin (especially around my eyes) started to feel a bit more firm.” Read more.
Tiffany Gonzalez named her favorite product! “So far my favorite of the bunch has been the Vitamin C+E Oil. It smells so good and goes on the skin smoothly without leaving any type of residue behind. I see my skin brighter and more hydrated after using it for a week! Must try if you ask me.” Read more.
Claudia, a 30-year-old beauty feels like she started on her skincare journey too late. We can totally relate. Here’s what she started doing after the brunch, “I‘ve been trying to give my face as much TLC as I can and I can’t think of a better way than with natural products. I have been using the Advanced Vitamin C+ E Serum every night this week followed by the Advanced Anti-Aging RetinolCream. I only use them at night before I go to sleep for now, and I am so happy with the results so far! Seriously I started feeling the results right away. Oh, and another plus, the products smell amazing!” Read more.
More recaps and rave reviews by #BloggersWhoBrunch
Busy, short on time and on-the-go career women and mothers (and men) now have an ally in the skincare and self-care departments! We’re thankful to have partnered with Geneva Naturals and these amazing bloggers for the #BloggersWhoBrunch event in Miami. Now that you’ve heard rave reviews about Geneva Naturals, take a moment to shop their collection of fine products here.

Will you try these Geneva Naturals?

New Year, New Campaigns :: Our New Marketing Platform: TapInfluence
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2014 was a great year for Blogalicious. We kicked off our partnership with TapInfluence, who generously sponsored our bLink Bar at the conference. A formal announcement was made yesterday on CNBC.com! You can read the press release here. 

TapInfluence is a genius influencer marketing platform that is more than just another  network: they exist as a content marketing platform that brands use to connect with content creators, such as bloggers, for all of their social content marketing needs.

With TapInfluence’s powerful, easy-to-use, integrated management features, marketers can find key influencers, collaborate on branded content, distribute that content to channels that matter, and measure results with robust analytics. This means our bloggers now will have an easier way to sign up for campaigns and NO MORE link reporting!!!*shimmy shake*
 

To participate in upcoming events, you must be a member of The bLink Marketing Network and have a completeTapInfluence account.

 

Hooray! A Contest!

As an incentive to get you ready for all the amazing campaigns we have planned and to get you signed up on TapInfluence, we have a great contest designed just FOR YOU!

Starting Saturday, February 1, everyone that joins TapInfluence from 2/1-2/28 will be entered for a chance to win some great prizes.

 

Grand Prize: All-Expenses Paid Package to Blogalicious 7 

2 Second Place Winners: Each will receive an iPad mini

 Enter today! Complete your TapInfluence profile to win! 


 

Major Blogalicious Announcement: Strategic Partnership with TapInfluence!
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TapInfluence and Blogalicious Partner to Add African-American, Latino, and Asian-American Influencers To Influencer Marketing Platform

BOULDER, Colo., Jan. 29, 2015 /PRNewswire/ — TapInfluence (www.tapinfluence.com), the leading influencer marketing platform serving consumer brands and agencies, announced today its partnership with Blogalicious, a national network of multi-cultural online influencers (www.beblogalicious.com). The partnership adds Latino, African-American, and Asian-American content creators on blogs, Facebook, Twitter, Instagram, Vine and other social platforms, to the TapInfluence influencer marketplace.

Marketers for the Consumer Packaged Goods industry are turning to online influencers, who have more sway with consumers, to help reach a culturally diverse audience. Influencers have a distinct advantage that brands do not, including large communities of followers, trust from consumers, authentic personal experience, and expertise on a variety of social networks. Social content influencers are effective at starting, sharing and spreading conversations online, which is incredibly valuable to consumer brands. They create a variety of sponsored content like blog posts, videos, custom recipes, expert advice, and authentic product recommendations. They also help brands create buzz for events, product launches, and social media campaigns.

“TapInfluence is committed to building strong emotional connections through social media,” said Stacey Ferguson, co-founder of Blogalicious. “The multi-cultural blog and social influencer space is growing rapidly and we are excited to join forces. Having our influencers as part of the TapInfluence marketplace is win-win for everyone. With this new partnership, brands gain access to ethnically diverse, professional digital creators to help them scale content creation and distribution and in turn, influencers earn income for their work.”

The Blogalicious influencer network includes more than 700 women, millennials, parents and boomers who specialize in creating digital social content in a variety of categories such as lifestyle, parenting, fashion, and travel. Consumer brands can now instantly search, connect, and collaborate with these market influencers to help scale content reach and distribution to niche ethnic audiences.

“This partnership was formed to serve the growing need by brand marketers for a more authentic way to connect with an increasingly diverse, yet under-served, audience,” said Holly Hamann, co-founder and CMO of TapInfluence. “Multi-cultural marketing is more than just translating copy into another language. It can be a challenge for brands to truly connect with diverse demographics because of language barriers or cultural nuances. Partnering with trusted influencers who represent those demographics helps marketers share their message in a meaningful way.”

TapInfluence gives marketers access to social content influencers to create and share interesting or valuable information with the niche audiences that follow them. They might be bloggers with large readerships, or socially savvy consumers with loyal followers on Facebook, Twitter, YouTube, Vine or Pinterest. Influencers typically focus on a particular area like food, parenting, fitness, fashion, entertainment or technology. Brands work with online influencers to generate authentic conversations that are aligned with the brand’s messaging. These conversations consist of original content, which is then amplified by their readers who share on social media, leading to increased brand engagement and meaningful conversations that are useful for consumers.

Consumer brands powering multi-cultural influencer marketing programs via the TapInfluence marketplace include: Sears, Mary Kay, Walgreens, and Capital Records/Mary J Blige (in partnership with One2One Network).

Interested in joining the #bLinkbiz network? Click HERE to sign up!

About Blogalicious Blogalicious, founded in 2009, is the premier multi-cultural digital media community celebrating diversity in social media. By offering marketing, educational, networking and social opportunities geared towards women of all backgrounds, Blogalicious serves to uplift and advance its community of over 2,000 members in their digital endeavors, and connect them with lifestyle consumer brands. Under the Blogalicious umbrella are several unique efforts, all dedicated to fostering diversity – both of ethnicity and thought – in social media, including the bLink Marketing Network; the #BeUplifted and #ShopTalk social media chat series; and the Blogalicious Weekend Conference, which generates upwards of 100M media impressions yearly. Blogalicious is curated by Stacey Ferguson, a social media visionary, community leader, media personality and attorney. Learn more at http://BeBlogalicious.com

About TapInfluence TapInfluence (www.tapinfluence.com) provides the industry’s only marketing software that automates the creation, management and measurement of online influencer marketing programs. Marketers use TapInfluence to identify and partners with digital influencers to help scale the creation and distribution of social content. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The platform provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include Microsoft, Proctor & Gamble, Burt’s Bees, Seventh Generation, Kraft, RedBox, and others. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Connect with the company @TapInfluence and Facebook.com/TapInfluence.

 

Join the #DeedADay movement!
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New Year’s is almost upon us and, for yet another year, we’ll be setting resolutions. What if, we all agreed that this year, that instead of being self-centered in our resolutions, we started a good deed movement? What if we partnered with a cause and spread the good deed message on all our platforms?

Do you love this idea? We do!

Are you in?  We totally are – so much so that we’ve joined forces with a few of our social friends to launch the #DeedADay movement including Clever Girls Collective, Everywhere Society, One2One Network, Latina Bloggers Connect, Mom It Forward, and Type A Parent! This is both a fashion statement and a cause to encourage everyone to do a good deed a day. Mary Fisher – artist, author and HIV/AIDs activist – designed this simple but stunning bracelet strung with 100 beads made by HIV positive and economically fragile women in Uganda, Zambia, Rwanda, South Africa, and Haiti. These bracelets remind you to do a good deed at every opportunity. Every time you go out of your way to perform a good deed, you move the bracelet’s rubber ring closer to the 100th bead. How’s that for instant gratification?

How can you get involved?

We’re taking over Facebook, Twitter, Instagram and even Pinterest right after Christmas and up until New Years day with hashtag #DeedADay.  All you have to do is socially share any of the following images!

We’re on a mission to sweep the web with good deed resolutions! By resolving to do one good deed a day in 2015, you are perpetuating a sustainable, social-good model that will continue to pay it forward to the artists who create these bracelets and anyone whose life you touch on your path to fulfilling your daily deed.

Here’s What You Do:

When you share an image, just:

  1.    Use hashtag #DeedADay
  2.    Tag The 100 Good Deeds Bracelet, and
  3.    Include a link to the company website.

Social Sharing Tools:

The 100 Good Deeds Bracelet website: http://www.100gooddeeds.org/

On Facebook:www.facebook.com/The100GoodDeedsBracelet

On Twitter: @The1GDBracelet

On Instagram: @The1GDBracelet

You can even pin an image from The 100 Good Deeds Bracelet #DeedADay Pinterest board! You can view their board here.

Brand YOURSELF #DeedADay:

Want to go a step further? Below you will also find a downloadable thumbnail photo that you can use as your avatar.  Put that up and show yourself as a good-deed-doer!

DeedADay Avatar 1

 

Deed A Day Avatar 3

 

Deed A Day Avatar 2

 

The Ultimate Good Deed:

The ultimate good deed of course is to share on your blog.  We have 20 bracelets  to gift in exchange for your blog post. Would you be willing to blog about 100 Good Deeds and the #DeedADay movement? Sorry no sponsorship here, we’re all doing this pro-bono!

 

If interested please fill out this form: http://bit.ly/DEEDaDAYBlogCampaignSignup

 

For questions and more information, please email Leticia@EverywhereAgency.com.

#DemoDiaries: Our Latest b-Link Marketing Network Campaign

Our Influencers Put U by Kotex to the ‘Real Life’ Test


In one of our most candid and creative marketing campaigns to date, 20 members of the Blogalicious community’s marketing network – The b-Link Marketing Network – were invited to see how the U by Kotex products stood up to their busy (and often glamorous!) lifestyles.  What was most fun about this campaign was that there was such a variety of perspectives, lifestyles and attitudes – click the images to check out the FULL #DemoDiaries Storify:

Just have time for one? Then definitely make sure to read Kiwi The Beauty’s post here.  Not only is it a riot – it’s real talk!!


Curious? Request a free sample here.
Questions or comments?  Find U by Kotex on Facebook and Twitter

Not a bLink Marketing Network member yet? It’s never too late to join! Blogalicious always has fun campaigns with trusted brands and we are adamant about respecting your value as powerful influencers.

CLICK HERE TO JOIN TODAY!

Already a member? Awesome! Make sure to add the badge to your site. You can link it to: http://community.beblogalicious.com/the-b-link-network/

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