So we’ll say it: snow days can suck! But after reading this week’s round up, you’ll see that they don’t have to. We searched online and found ways you can revitalize your business while being snowed in and cut off from society. From beauty startups to house work, take notice of what you can accomplish on your winter staycation.
Sephora Loves Lady Entrepreneurs
Sephora will directly impact beauty-related companies in a big way with their new annual program, Accelerate. The program will support these companies, founded by women, in the beginning stages of their business — to thrive, connect and sell.
“Sephora Accelerate is dedicated to building a community of innovative female founders in beauty. The program begins with a one week bootcamp where founders acquire the necessary skills to create a successful business. Together, they learn from beauty mentors and seasoned entrepreneurs, and prepare for a final demo day in the fall.”
While the invitation to apply has expired — we’re just over it’s December 2015 threshold — founders of beauty startups have an amazing resource to look forward to, considering Sephora rolls out this program next year.
The program’s website answers questions about when candidates can apply for the next cohort, eligibility requirements, selection criteria and much more. For more information on how you can be chosen, as well as Sephora’s dedication to social impact, visit http://www.sephorastands.com/accelerate/.
Ryan Leslie Crushes Entrepreneurship. Daily.
There’s a running joke throughout the blogging community that if Facebook and Twitter exploded and died, we’d have no way to interact with our audience. For many bloggers and onlinepreneurs this is isn’t a joke; it’s very real and scary considering many of our businesses depend on third party platforms to succeed and thrive. But without laughing, ask yourself: How would I engage with my following if social media wasn’t an option?
Smart entrepreneurs know the value of and utilize newsletters as a direct communication and marketing tool. (Seriously, if you don’t have a newsletter, stop reading this and create one now. Mailchimp offers a free plan; use it. Then, read this and learn email marketing). Ryan Leslie — recording artist, producer, and serial entrepreneur — created the SuperPhone, a mobile-responsive app that supercedes the newsletter by leaps and bounds. This doesn’t mean you shouldn’t have a newsletter; by all means, you must! But knowing that there’s something out there to further personalize communication with your audience is…awesome!
“SuperPhone is a bidirectional mobile communications system that enables creators to deliver smart, scalable SMS messaging to millions of supporters worldwide. The app is mobile-responsive, with each user assigned an active mobile number that can also be used for bidirectional calling. Leslie’s mobile product is built on relationship equity, turning contacts into currency by way of a direct-to-consumer approach that taps into the true value of forging genuine personal connections with your loyal supporters. SuperPhone empowers creators to take ownership of their audience and influence, bypassing the perceived need for a major label or third party distribution platform to increase an artist’s global footprint and create opportunities for true revenue generation. In addition to providing an easily managed and well organized contact list, creators have direct access to real-time data, receiving an in-depth analysis of who each supporter is, the depth of that relationship, along with the amount of time and money they’ve invested into the relationship.”
Julian Mitchell interviewed Leslie about SuperPhone, which is owned by his tech company Disruptive Multimedia, and it is pure gold. Take a moment to read it on Forbes, then let us know your 3 most important takeaways.
Snow doesn’t Stop Entrepreneurship or Self-Care
Thanks to #Blizzard2016, several members of our community have been snowed in for the past week (hi Stacey!). If you’ve had moments where you wanted to break down, pull your hair out, or brave 15+ inches of snow for your sanity, it’s okay; we understand. That’s why we compiled a list of over 60 things you can do while you’re snowed in, including house work, self-care and organizing your business.
- 4 ways to find some “Me Time” during #Blizzard2016 from More Than Caleb’s Mom
- 13 things to do when you’re snowed in from Guyanese Sista
- 39 things to do with your snow day from MTV!
- 10 things to do around the house when you’re snowed in by Apartment Therapy