In the coolest turn of events ever, the folks at Toyota (our Blogalicious 2014 Title Sponsor) invited me to attend the Washington, DC stop of Oprah’s The Life You Want Weekend Tour as their guest because – get this – Toyota is a sponsor of Oprah’s tour as well! Six degrees of separation y’all. Six degrees.
I thoroughly enjoyed the weekend – beginning with an evening with Oprah and then a full day with her Trailblazers – in fact, I’ve been quoting Oprah ever since. More on my takeaways later. One of the highlights of the weekend was watching Jas Booth of Final Salute, a Washington, D.C.-based organization Boothe founded to help homeless female veterans in the United States by providing them and their children with transitional housing – win the “Standing O-Vation” award. Thank to Toyota, Final Salute will receive a $25,000 grant in support of their outstanding commitment to supporting homeless female veterans in the local Washington D.C. community. It was such a powerful moment to witness and what was even more special was having the opportunity to meet with Jas backstage. She was so humble and focused and crystal clear that her goal was to be out of business as quickly as possible; because that would mean that there were no more homeless female veterans.
Watch her story here:
Jas shared with us that the money received from Toyota would go directly to help paying the mortgage on the home that she shares with the homeless female veterans and funding activities (like Girls Night In or Move Night) that make the women feel ‘normal.’ Hearing the truths about how veterans are treated from someone who experienced it first-hand was upsetting, and a reminder to use my platform to spread awareness about these kinds of issues. A huge ‘thank you’ to Toyota for recognizing the important work that Jas and Final Salute is doing and for supporting them in a such a big way.
The driving force behind The Toyota “Standing O-Vation” stems from the automaker’s commitment to fostering women’s interests. While reflecting the kind of stories that define the brand, The Toyota “Standing O-Vation” is an opportunity to celebrate remarkable women who are not only making the world a better place, but also motivating others to spark their own journey of personal change.
You can learn more about the Toyota Standing O-Vation Award winners from each city on the tour, HERE.
Disclosure: I was given a complimentary ticket to attend Oprah’s ‘The Life You Want Tour’ as well as media access to interview Jas Booth. All opinions expressed here are my own.