Introducing McDonald’s Happy Meal Books Program
McDonald’s USA is inviting families to celebrate the joy of reading with the launch of a new Happy Meal Books promotion. From Nov. 1 – Nov. 14, McDonald’s is offering books in print for Happy Meal customers, providing more than 20 million books to families across the U.S. Throughout the two-week Happy Meal Books offer, families will be able to enjoy four original books featuring McDonald’s Happy Meal characters. Each limited-edition book brings nutrition, imagination and play to life in a fun way.Each book also comes with its very own Happy Meal bookmark that kids can personalize.
So, why did McDonald’s decide to put books in Happy Meals?
McDonald’s new Happy Meal Books are the company’s latest action supporting a commitment to champion children’s happiness and well-being by inspiring kids in a fun way to learn about nutrition, engage in active and imaginative play and develop a sense of community
Also starting on Nov. 1, McDonald’s is giving families anytime access to reading with a new interactive digital book each month through the end of 2014. The free interactive e-books is available on McPlay, McDonald’s Happy Meal App, and allows kids to read, discover and explore exciting new worlds.
And In Spanish Too
Spanish language Happy Meal Books will be available upon request in select restaurants across the U.S., while supplies last. In Puerto Rico, Spanish language books will be available in all restaurants. In addition, Spanish PDF versions of the books will be available on McDonalds.com and MeEncanta.com.
A Collaboration with Reading Is Fundamental
McDonald’s has partnered with Reading is Fundamental (RIF), the largest children’s literacy non-profit in the U.S. Our joint partnership is designed to help children and their families discover the joy of reading through the Happy Meal Books program. As part of the partnership, RIF will distribute 100,000 Happy Meal books to children who do not have easy access to books.
RIF’s mission is to deliver free books and literacy resources to children and families most in need. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and help them reach their full potential. RIF has placed 410 million in the hands of more than 39 million children since it was established in 1966. Learn more online here.
About the Books:
The four limited-edition books include:
- “The Goat Who Ate Everything” – Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful ‘kid’ everyone loves.
- “Deana’s Big Dreams” – Shares how Deana, the world’s smallest dinosaur, grew tall by eating right.
- “Ant, Can’t” – Features Ant, a bite-sized bodybuilder who’s big on encouraging physical fitness through exercise and eating right.
- “Doddi the Dodo Goes to Orlando” – Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go.
An Invitation + A Special Guest!
The Blogalicious community will be having a conversation about reading and McDonald’s Happy Meal Books program on Wednesday and we’ve love for you to join us. Our celebrity guest chiming in during the conversation will be actor Mark Consuelos!
Actor and producer, Mark Consuelos is best known for his role on the long-running soap favorite, “All My Children,” for which he was nominated for an Emmy Award. Joining the cast in February 1995, Mark played Mateo Santos. He has since continued to collect an extensive list of television credits, such as “American Horror Story: Asylum,” as well as guest appearances on “I Hate My Teenage Daughter,” “Law & Order: Special Victims Unit,” “The New Normal” and “Guys With Kids.” Mark resides in New York City with his wife Kelly Ripa and their children, Michael, Lola and Joaquin.
Blogalicious #HappyMealBooks Twitter Event Details
Follow @BeBlogalicious @McDonalds @RIFWeb @MarkConsuelos @MeEncanta
Twitter event to promote the launch of the McDonald’s Happy Meal Books program, which features 4 books that will be included with each Happy Meal, taking place November 1 – November 14, 2013, in partnership with Reading Is Fundamental.
On Twitter! Follow hashtag: #HappyMealBooks. Feel free to use this chatroom for the conversation: http://twubs.com/happymealbooks
Wednesday, November 6th, 2013 at 12pm ET (9am PT)
Seven (7) Happy Meal Books Gift Packs.
Prize packs will contain:
- Complete Happy Meal Books series (Ant Can’t, The Goat Who Ate Everything, Deanna’s Big Dreams, Doddi the Dodo Goes to Orlando)
- RIF Notebook (1)
- McDonald’s branded notebook (1)
- RIF Pencils (2)
- McDonald’s Pen (1)
- RIF Rubber Wristband (2)
- Happy Meals box (1)
Giveaway open to U.S. residents age 18 and older. Visit this page for complete rules.