Be Blogalicious May 2013 - Be Blogalicious

May 2013 Archive

Community News! 6.01.13: Blerds + Hackers Party in DC ~ Code All Day. Party All Night.


Blerds + Hackers will rally the top tech enthusiasts in Washington for a fun filled evening of networking, live music and entrepreneurial empowerment. Attendees will get a sneak peek of the new line up of vehicles from sponsor Chevy and the hottest startups launching in the district over complimentary drinks from D’USSE, a delicious assortment of treats from Cane Sweets, and music by Tony T and the Keith Wesby Project. Influencer engagement platform Zoomph will be the social media sponsor and community partners include Code for America DC Brigade, DiversiTech, Blogalicious, Color of Tech, Just Carrington, Dominique Broadway, and Sugar Rim Bartending.

Get Your Tickets HERE!


Click HERE to register to be in the Blerds + Hackers DC tech startup showcase or as a community or corporate sponsor.


#BlogaliciousFIVE May Sponsor Announcement!

Early bird registration closes this week! As BlogaliciousFIVE planning kicks into full gear, we wanted to give you a sneak peek at some of the brands that you’ll be rockin’ with this year…









Collaborate to Grow Your Readership! {Guest Post by Jess Estrada}

One of the fundamental goals we have as bloggers is to grow our readership. It’s fun to create all of these beautiful posts, but it’s more fun when we have people with which to share them with. Attracting readers can be difficult, but it doesn’t have to be.

I have always been a fan of Russell Simmons’ adage, “To get what you want, you have to give.”  Collaboration is one of the best ways to “give” to the community of blogging. There are so many ways to collaborate with others that can lead to more readers. To me, partnering with brands or other bloggers is a great way to promote your blog without being too “in-your-face” or self-promoting. Here are a few of my favorite ways to collaborate with others:

Blog posts
The classic and easiest way to collaborate with other bloggers is to do a blog post that features both of you somehow. You can offer to guest post on each other’s blogs and expose your tastes and writing style to a whole new audience. You can also get creative and co-write a blog post that lives on both of your sites.

Getting together with other bloggers in your city to plan an event is a win-win for you, them, and all of your collective local readers! It’s great to bring people together off the internet (IRL) for some networking in a fabulous venue somewhere in your city. The planning process will help build and strengthen the relationships you have with other bloggers in your area. Shopping parties in a local boutique, or a clothing/accessories swap is an easy way to collaborate with other bloggers on an event.

Partnering with brands
Brands reach out and ask bloggers to promote their latest collection or promotions all the time. Bloggers in turn can flex their creative muscle and proactively approach brands to collaborate on a unique way to promote that brand in a style or manner that’s all the blogger’s own. For example, you can offer to help a local designer by styling pieces from their latest collection with complementary accessories or pieces you already own. One of the best ways I’ve seen bloggers and brands collaborate was when one look from that brand’s latest collection launched on one blogger’s site; then the next day, another look premiered on another blogger’s site, and so on.

Creating something new altogether
Sometimes collaborating with others can lead to new ideas and ventures you hadn’t thought of as a sole blogger. A new website for a blogger collective in your city. A clothing collection. A YouTube channel. A book. A new blog that features you and others as contributors. The possibilities are endless when you put your minds together!

Jess Estrada (@JessEstrada) is a life & style blogger at, offering a unique perspective on events, fashion, music and life in the Emerald City. She is also an independent social media strategist, working with national brands, small businesses & non-profits to connect with audiences and tell their stories online. Jess is a Seattle native and loves to support local businesses and non-profits. 


Announcing BlogaliciousFIVE Keynote Speaker: Amy DuBois Barnett, Editor-In-Chief, Ebony

Target Market News 2012 Media Executive of the Year


Amy DuBois Barnett

Have you seen EBONY Magazine lately? It’s been completely re-invented, re-invigorated and re-imagined.  Amy’s sweeping changes to EBONY uniquely embody this year’s conference theme of “Create. Build. Fund.” as she transformed a family classic into a highly sought after modern favorite for a new generation of readers.  We’re thrilled to have her share her business and branding insights as the headline keynote of BlogaliciousFIVE.

An award-winning media executive and brand architect, Amy DuBois Barnett’s vision has shaped the pages and websites of Harper’s Bazaar, Essence, Teen People, Honey magazine and Ebony, where she is currently Editor-in-Chief of the oldest and largest African-American magazine in the country. At Ebony, Barnett executed the publication’s first top-to-bottom redesign in its 66-year history to critical acclaim. She also introduced key new editorial franchises (Ebony Beauty Awards, Black Wealth issue, 50 Finest) as well as groundbreaking editorial packages (Multiracial in America, Can We Save Detroit, Black Men in America, Election 2012). As well, she re-conceived and re-launched with a new mission and message.

In 2011, Ebony’s achieved rate base grew by 11%, and Ad Age listed Ebony as one of the 25 fastest growing magazines in the country based on circulation. Since re-launch,’s unique visitors have grown by 500%. Ebony won a record-breaking eight Salute to Excellence awards from the National Association of Black Journalists in 2012. Ad Age listed Ebony as a 2012 Magazine Brand to Watch and minOnline listed Ebony as one of the top five advertising gainers in the industry for the June 2012 issue. Barnett was named the 2012 Media Executive of the Year by Target Market News.

Most recently, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar where she served as right hand to publishing legend, Glenda Bailey. Prior to Harper’s Bazaar, Barnett was the Editor of Teen People, entering history books as the first African-American woman in the country to head a major mainstream consumer magazine.

Before Teen People, Barnett served as Editor-in-Chief of Honey magazine for nearly three years where she oversaw a major redesign of the magazine that doubled its rate base and generated national buzz for the previously unknown brand.  She also launched and integrated the brand’s online and print content.  Prior to Honey, Barnett was with Essence, first as Fashion and Beauty Features Editor then as Lifestyle Editor. She was also a founding editor of the comprehensive luxury style website,, and its sister magazine, Fashion Almanac.

Barnett has appeared weekly as an on-air correspondent for CNN’s American Morning and has been featured on many national television shows including The Today Show, Good Morning America, The Early Show, Nightline, and on various programs on VH1, MTV and BET.

A Brown University graduate, Barnett also has an M.F.A. degree in Creative Writing from Columbia University and a certificate in Fashion Merchandising from Parson’s School of Design. She is the author of the NAACP Image Award-nominated advice book for Black women, Get Yours! How To Have Everything You Ever Dreamed Of And More (Doubleday/Broadway Books, 2007). She is also a published fiction author whose work has appeared in various journals and anthologies.

For her pioneering work as a journalist, style expert and writer, Barnett received the Trailblazer Award from the New York Association of Black Journalists, an Aldo award for fashion journalism from the Fashion Association, and a Hurston/Wright award for creative writing.  Barnett is on the board of the American Society of Magazine Editors and is a member of the Fashion Committee of the School of the Arts Institute in Chicago.

Barnett has lived in 12 cities on three continents, and is fluent in French. She has spent most of her adult life in New York City, but currently resides in Chicago with her six-year-old son, Max.

Power in Collaboration: Guest post by @Ijeomasnwatu

Power in Collaboration

When I have an idea, I immediately start thinking of who or what can help me see my idea through fruition. Though I exhibit extroverted characteristics, I am naturally an introvert. Ideas and thoughts come and go, all day and long. I tend to keep most of my goals and aspirations to myself, unless I come to the realization that someone can truly benefit from my brainstorming.

Earlier this year, I attended a Local Levo in D.C.centering around young women in different fields of work willing to share their personal and professional stories.

That was February. After successfully pitching the idea to my alumni office and tracking down alumni willing to offer their advice to other young women, a date was set. Though, I would like to think I could have masterfully done all the administrative work on top of the logistical planning and coordination, I don’t have that kind of time. I had to collaborate with the alumni office and my point of contact, Christine, who served as my on-campus liaison. She was my voice in the committee meetings and regularly provided updates and notes when asked. We discussed details upon details including the time of day, the number of alumni panelists, marketing for the event, etc. Her feedback coupled with the suggestions and support from other university officials has been helpful.

I am especially grateful for the female alumni I contacted who agreed without hesitation to speak about their experience in the workforce, balancing motherhood and pursuing additional educational and professional opportunities. The women represent a range of industries, cultural background and work experience. My idea was simply an extension of a programming event I attended and now it will be a reality.

Since the event is the first of its kind of George Mason, I am unsure of the outcome and response; however, I am proud that over the past few months I’ve reconnected and collaborated with women who want to support and engage other women.

There is a lot of power in collaboration. The more I reach out to people to help me accomplish my goals, the more I realize the support and resources are there. You cannot do it alone. You should not do it alone.  Collaboration makes the difference in many cases. Simply put, collaboration is the difference.

Ijeoma Nwatu’s blogs about women entrepreneurship and her professional journey, which includes jumping into a digital media and PR career. She reads obsessively about business, leadership, digital marketing, and startups; and how women should be represented in those areas, especially women of color. You can read her blog here and follow her on twitter

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