The 2013 BlogaTech summit, held at the Microsoft Innovation & Policy Center in Washington, D.C., brought together an engaged crowd of digital and social media speakers and enthusiasts. Everyone was encouraged to tweet feedback from the panelists using the hashtag, #blogatech, and tweeting to the host, @beblogalicious. From mobile devices to iPads, the audience interacted with each other, guest speakers and the web. Attendees included guests like Alicia Lyford and Hannah Olson, two college friends from the University of Oregon, to Ananda Leeke of Digital Sisterhood.
Following opening remarks from Chief Curator, Stacey Ferguson and Microsoft representatives, Stephanie Peters and Dr. Mark Drapeau, the BlogaTech Summit began with Professor Richardson explaining how to create and build a platform. Professor Allison Richardson, who specializes in mobile learning, left the group with five key points in developing a platform:
1. Choice – Pick the best, most credible sources for news. Create great content.
2. Conversation – Start and maintain a meaningful dialogue.
3. Curation – Sift through media to highlight the best content. Include video and audio.
4. Creation – Make your own media to establish yourself as a thought leader.
5. Collaboration – Build smart partnerships. Remember this African proverb,“Go fast alone. Go far with others”.
Professor Richardson kicked off the day’s presentation with her infectious energy and the rest of the speakers presented quality information and useful web tools for actionable steps.
Here are more takeaways from the Blogatech summit:
- Brian Pesin (@bpesin) of Contactually, a web-based relationship management tool, referred to micromarketing as following up with your personal and professional networks. Your communication can help with getting referrals and ultimately revenue.
- Julie Diaz Asper (@juliediazasper) of Social Lens Research made it very clear that when utilizing social media, “Don’t be boring”.
- Kat Calvin (@agindc) of Blerdology, a social enterprise focusing on the Black tech community, shared the importance of working with people who actively want to work and collaborate with you.
- Donna Harris(@dharrisindc), co-founder of 1776, strongly encouraged women to offer help and ask for what they need when attending networking events. A “give and grow” mentality will go a long way.
- Special guest, The Honorable Michelle Lujan Grisham, D-NM, U.S. House of Representative, celebrated and championed entrepreneurship while challenging women to take more active leadership and business roles within their communities.
The BlogaTech Summit is grateful for the insight of all of the guest speakers and panelists. Many of them joined the attendees during the networking reception where everyone enjoyed an array of meats, cheese and fruits while learning more about a women’s initiative in Ghana, Shea Yeleen, International, from founder, Rahama Wright.
Thank you to the guests who attended and our sponsors, Microsoft and Windows 8, for their support. We hope to see you at the next BlogaTech Summit!