One of the fundamental goals we have as bloggers is to grow our readership. It’s fun to create all of these beautiful posts, but it’s more fun when we have people with which to share them with. Attracting readers can be difficult, but it doesn’t have to be.
I have always been a fan of Russell Simmons’ adage, “To get what you want, you have to give.” Collaboration is one of the best ways to “give” to the community of blogging. There are so many ways to collaborate with others that can lead to more readers. To me, partnering with brands or other bloggers is a great way to promote your blog without being too “in-your-face” or self-promoting. Here are a few of my favorite ways to collaborate with others:
The classic and easiest way to collaborate with other bloggers is to do a blog post that features both of you somehow. You can offer to guest post on each other’s blogs and expose your tastes and writing style to a whole new audience. You can also get creative and co-write a blog post that lives on both of your sites.
Getting together with other bloggers in your city to plan an event is a win-win for you, them, and all of your collective local readers! It’s great to bring people together off the internet (IRL) for some networking in a fabulous venue somewhere in your city. The planning process will help build and strengthen the relationships you have with other bloggers in your area. Shopping parties in a local boutique, or a clothing/accessories swap is an easy way to collaborate with other bloggers on an event.
Partnering with brands
Brands reach out and ask bloggers to promote their latest collection or promotions all the time. Bloggers in turn can flex their creative muscle and proactively approach brands to collaborate on a unique way to promote that brand in a style or manner that’s all the blogger’s own. For example, you can offer to help a local designer by styling pieces from their latest collection with complementary accessories or pieces you already own. One of the best ways I’ve seen bloggers and brands collaborate was when one look from that brand’s latest collection launched on one blogger’s site; then the next day, another look premiered on another blogger’s site, and so on.
Creating something new altogether
Sometimes collaborating with others can lead to new ideas and ventures you hadn’t thought of as a sole blogger. A new website for a blogger collective in your city. A clothing collection. A YouTube channel. A book. A new blog that features you and others as contributors. The possibilities are endless when you put your minds together!
Jess Estrada (@JessEstrada) is a life & style blogger at FreshJess.com, offering a unique perspective on events, fashion, music and life in the Emerald City. She is also an independent social media strategist, working with national brands, small businesses & non-profits to connect with audiences and tell their stories online. Jess is a Seattle native and loves to support local businesses and non-profits.