When it comes to visually promoting your brand and catching your audience’s attention, Instagram is the way to go. With the right images, you’re prone to engage with your current followers while subtly encouraging them to secure new ones for you. We have a few tips that might help you increase your social proof while revealing your brand’s identity.
Instagram Tip #1: Befriend Industry Peers
Sometimes you have to pull up your boot straps and enter unknown territory alone. Many times, you just need to know someone in that territory to make an impact. Follow people you know and/or admire in your industry to get a feel for how they use Instagram, without plagarizing their process. What about them makes you follow them? Is it the way they engage with their audience? How authentic or transparent they are? Do they use beautiful visuals?
Keep these things in mind when it is time to develop your own Instagram strategy.
Instagram Tip #2: Research Different Strategies
Now that you know some of what engages people in your industry or community, research ways to formulate a strategy designed for your brand. Here’s some reading material:
- How to Create an Instagram Marketing Strategy from Sprout Social
- 5 Killer Instagram Marketing Strategies You Need to Know from Social Times
- How to Get Noticed: 3 Instagram Marketing Strategies from Content Marketing Institute
Related: Promote Your Social Media
Instagram Tip #3: Share Good Content Consistently
One thing that has more advantages than a well put together feed is one with good, useful content. Your strategy should include posting resourceful content that reveals your brand’s personality. You should also take time to ensure that your content is authentic, as this will resonate with your followers, too.
Instagram Tip #4: Use Better Hashtags
Seriously, diversify those hashtags! Test one image at a time by replacing 3 of your most used hashtags with new ones (that make sense for your brand). Track how many new comments and/or followers you gain from this. This will take time, but continue to test this method until you’ve reached your goal.
Instagram Tip #5: Cross Promote Your Platforms
Every platform may not work for your brand. However, if you want to increase your Instagram profile, consider asking your followers on Facebook, Twitter or your blog to follow you there. Sweeten the pot with a welcoming giveaway or contest, as this may help you convert existing followers and create new ones.
How do you Instagram your way up?