Several weeks ago, Stacey took a poll, if you will, in our private Facebook group. She asked the community what they truly wanted to learn in order to become better blogpreneurs and influencers. The overwhelming response was branding and authenticity. People wanted to know the ins and outs of painting a seamless digital piece that integrated smart branding and their authentic selves.
Within a matter of minutes, bloggers, entrepreneurs and social influencers alike had agreed on one problem area, leaving us wanting to offer solutions. That’s why today’s Blog Tip is a dedicated to ways to help you write in your voice and be your authentic self. By default, many would say that your brand and audience reserve the right for you to do this. But we know how important it is for you to be authentically you for yourself!
4 Tips on Being (& Branding) Your Authentic Self
- Be vulnerable. What we most fear is usually what connects us with others on a deeper level. There’s nothing wrong with being vocal about what scares, excites and exhausts you. It’s great for personal branding because it shows that you’re a human with flaws who makes real mistakes like everyone else. When people see themselves in you, it resonates in a way that brings them back to you wanting more.
- Be honest. Creating honest content, whether intentional or off the cusp, creates trust. It is important that you keep this in mind when doing product reviews, selling products, offering your opinion, etc. Put yourself in your ideal reader’s shoes and provide an experience you’d want to have.
- Be intentional. Establishing an authentic brand shouldn’t equal sloppyness! Emotional Nudist and PeriCON Live Conference founder Jai Stone has set a pretty high bar when it comes to intentional, authentic branding. We love how she integrates the two and based on your audience’s response, it works well!
- Be real. What we mean here is be who you are in real life online. There’s nothing worse than falling for someone online only to meet them at a conference or event to learn that they’re completely different. If it feels difficult to align the two — you in real life versus you online — take a step back and rethink how you want to be received in either space. Think of how you redirect any bad habits that might be causing you to (re)act differently than you feel in your heart.
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