What’s Next. This post is the last in a series of 3. Read Navigating the Pay Gap for Multicultural Influencers: Part 1, for background on the gender, influencer and color pay gap, and Part 2, for context on multicultural campaigns in marketing strategy, first. SO NOW WHAT? Looking ahead, and observing brands and agencies that are leading the way, we should … [Read more...] about NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS: PART 3
The Markets. This post is the second in a series of 3. Read Navigating the Pay Gap for Multicultural Influencers: Part 1, for background on the gender, influencer and color pay gap, first. Now that we have some insights into what the pay gap might look like as it relates to multicultural influencers, we need to understand how and why that gap exists. In order to make … [Read more...] about NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS: PART 2
The Numbers. While the influencer marketing space may be predominantly female, there is still a wage gap present: the gap between White influencers and influencers of color. It’s no secret that women’s median earnings are lower than men’s in nearly all occupations. We all have heard stories or have had first-hand experiences highlighting this troubling fact. As the dialogue … [Read more...] about NAVIGATING THE PAY GAP FOR MULTICULTURAL INFLUENCERS (PART 1 OF A 3 PART SERIES)
Blogalicious is unwavering in its mission to ensure that multicultural influencers have a seat at the marketing industry table. Today marks another landmark day for our community as Blogalicious, along with leaders from other trailblazing influencer marketing agencies, announces the launch of the Influencer Marketing Association. The Association aims to act as the voice of the … [Read more...] about [ANNOUNCEMENT!] First-Ever Influencer Marketing Trade Association Forms
Around this time last year, we asked a simple question in the Blogalicious Social Suite: What would you like to see from Blogalicious? Your answer was loud and clear! TRAINING, TRAINING, TRAINING. In response to that request, we hunkered down and made sure that the VIP Mastermind Day and the breakout sessions at Blogalicious Weekend 2017 in Miami were workshop focused, and … [Read more...] about BIG ANNOUNCEMENT! Influence Academy is here.